[ ROOTS ]
Your products feed the world. Your website should feed the pipeline.
I audit farm inputs digital presence — seeds, fertilizer, crop protection, feed, animal health — for distributor enablement, farmer education, and compliance communication.
The Buyer Question
"Our products are trusted by farmers, but when they search for us online, they find counterfeit listings, generic product pages, or nothing at all."
What This Framework Audits
Five core checks, calibrated to ROOTS buyer psychology.
Product Catalog Architecture
Are products organized by category, crop, region, and season? Are variety-specific pages present?
Dealer & Distributor Enablement
Can distributors independently sell and present products online? Is there a dealer locator?
Compliance & Safety Communication
Are safety data sheets, application rates, label compliance, and regulatory info findable?
Farmer Education Content
Is there varietal trial data, application guidance, ROI calculators, or regional adaptation content?
Counterfeit & Brand Protection
Does the site have anti-counterfeit features, authorized dealer verification, or QR verification?
Who This Is For
Three buyer archetypes this framework serves.
Seed Company Marketing Director
Commercial seed company (maize, wheat, vegetables)
"Farmers can't find variety-specific info — our product pages are generic"
Ag-Input Distributor CEO
Regional agro-dealer or farm inputs distributor
"Farmers find counterfeit listings — our own site has no way to verify genuine stockists"
Fertilizer/Crop Protection Brand Manager
Multinational or regional ag-chemical brand
"Distributor pages don't communicate application rates, safety data, or compliance"
What This Framework Finds
Real findings from a ROOTS engagement (anonymized).
31/100
CRITICAL
200+ SKUs listed on one page with no category filter, no search, no variety-specific URLs — farmers cannot find specific hybrids
No dealer locator or authorized distributor verification — counterfeit product listings thrive because farmers can't verify genuine sources
Safety data sheets hidden behind a broken PDF directory — field extension agents cannot access the information they need, creating compliance risk
Distributors can't sell your inputs online? Send your URL. I'll identify the three biggest pipeline leaks.
Diagnostics from $X. Full audits from $X. Send your URL →