[ HARVEST ]
Your website is a 24/7 sales system. Is it working?
I audit digital revenue and visibility systems for ag-tech, IoT, farm software, equipment, and hatchery companies.
The Buyer Question
"We have a great product but our website converts at 1% and demo requests are flat."
What This Framework Audits
Five core checks, calibrated to HARVEST buyer psychology.
Conversion Architecture
Are CTAs clear and differentiated? Is there a lead capture path beyond contact form?
SEO & Search Presence
Can qualified buyers find the site via sector-specific search terms?
Trust Signals
Does the site communicate credibility to first-time B2B visitors?
Pipeline Integration
Does the site connect to CRM/demo booking in a measurable way?
Competitive Positioning
Does the site differentiate from alternatives the buyer is evaluating?
Who This Is For
Three buyer archetypes this framework serves.
Ag-Tech Founder/CEO
Series A/B ag-tech startup
"Our website converts at 1% and demo requests are flat"
Equipment Sales Director
Farm equipment manufacturer
"Distributors can't self-qualify our specs online"
Hatchery Operations Manager
Commercial hatchery (50M+ chicks)
"Our site was built for brand, not for procurement engineers searching for us"
What This Framework Finds
Real findings from a HARVEST engagement (anonymized).
34/100
CRITICAL
Lead capture form hidden behind 3 navigations — no qualified visitors find it without guidance
Product specifications buried in PDFs that don't render on mobile
No competitor comparison data — procurement teams can't justify switching to your equipment vs. incumbent brands
Your ag-tech site should convert at 3%+, not 1%. Send your URL — I'll tell you what's blocking it within 24 hours.
Diagnostics from $X. Full audits from $X. Send your URL →