West Africa Agri-Trading Platform
West Africa · Timeline: 5 weeks
I thought our platform site was fine until the audit revealed our mobile procurement flow was losing 60% of field buyers.— CEO
Revenue Leaks & Remediation
Mobile Procurement UX
Full procurement workflow required desktop — but 60%+ of field buyers accessed the platform via smartphone.
Rebuilt procurement flow as mobile-first progressive web app with simplified checkout.
Mobile transaction completion increased 3.2x
Bulk Pricing Transparency
No pricing visible without logging in — buyers couldn't self-qualify before creating an account.
Added public price bands and volume discount tables for self-qualification.
Account registration rate increased 55%
Trust Signals for New Buyers
No quality certifications, no buyer/seller verification system, no transaction guarantees shown on public pages.
Added verified seller badges, published quality certification docs, implemented transaction escrow messaging.
New buyer conversion rate increased from 2% to 7%
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