[ anchor ]

MENA Agri-Commodity Trader

MENA / GCC · Timeline: 8 weeks

Score 29 /100

Triage CRITICAL

“

Our website was getting traffic but zero qualified trade inquiries. Mohammed's audit showed us exactly why international buyers weren't reaching out.

— Commercial Director

Revenue Leaks & Remediation

01 /

Finding (Before)

Website was English-only despite 70% of trade inquiries coming from Arabic-speaking procurement teams in GCC.

Fix (After)

Added full Arabic version with right-to-left layout and localized trade terminology.

Measured Impact

Arabic inquiry rate went from 0 to 40% of total

02 /

Finding (Before)

No trade license, Incoterms knowledge, or customs certification visible anywhere on the site.

Fix (After)

Published trade credentials, certifications, and Incoterms 2020 reference documentation.

Measured Impact

Inquiry-to-proposal conversion improved from 8% to 34%

03 /

Finding (Before)

8-field contact form with no pre-qualification — 70% of form starts were abandoned.

Fix (After)

Reduced to 3 fields (name, email, inquiry type), added structured pre-qualification dropdown.

Measured Impact

Form completion rate increased from 30% to 82%

Let's run your platform through the ANCHOR diagnostic to identify where qualified buyers are falling out of your flow.