European Hatchery Equipment Manufacturer
Europe · Timeline: 6 weeks
The audit identified three revenue leaks we'd been missing for two years. We fixed the lead capture issue in a week and saw qualified inquiries increase by 40% within 30 days.— Director of Operations
Revenue Leaks & Remediation
Lead Capture Architecture
Contact form hidden behind 3 navigations — no first-time visitor could find it without guidance from a sales rep.
Moved lead capture to hero section, added secondary CTA in footer, implemented exit-intent modal.
280% increase in contact form submissions
Technical Spec Accessibility
Product spec sheets only available as PDF downloads that didn't render on mobile. Procurement engineers on smartphones had no way to evaluate products.
Built spec-sheet viewer with mobile-responsive tables, added searchable spec database.
Spec sheet views increased 340%
Competitive Differentiation
No comparison data against incumbent brands. Procurement teams evaluating the equipment couldn't justify switching without manually building a comparison spreadsheet.
Added comparison engine showing spec-by-spec differences vs 3 leading competitors.
Demo requests from procurement teams increased 60%
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